Along the top of this chart are the four main actions that a prospect moves through (Awareness, Evaluation, Purchase, and Delight).
The Inbound marketing methodology is focused on helping the prospect successfully move through the decision making process by providing information to them that they require when they are ready for it -- and not before.
Inbound Marketing starts with sharing. By creating content that helps your ideals customer solve a problem or helps them to create a new opportunity, you attract qualified prospects to your business.
Inbound Marketing connects with your prospects where they are, and when they want to know more and when they want to interact.
Inbound Marketing moves your prospects from strangers to visitors, to contacts and then customers through a series of permission based steps.
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