Businesses are finding it hard to ignore the marketing power of the Facebook platform. It can contribute to your online 'visibility' in several ways.
First, Facebook is one of the top 'search engines', along with Google search and Youtube. Posting relevant content on your Facebook page contributes to your visibility on the Facebook platform. And that will also contribute to your overall visibility on other search results.
Second, ‘social signals’ are a real factor in SEO (search engine optimization). Search engines, like Google, look for social signals to determine how 'valuable' your content may be for web searches. Social signals that influence your ‘visibility’ on search results include factors like frequency of posting, post interactions, and social media account links on your site.
So for these and other reasons, it is worth your time and resources to include Facebook in your B2C or B2B marketing strategy.
And if you are committed to making an impact with your Facebook marketing, here are a few key stats to know.