Sales & Marketing Strategies

When Should I Publish My Social Media Posts?

Posted by Mark Montonara on May 22, 2017 8:16:56 AM

Your audience engages with and 'consumes' social media at different times. And each social channel (i.e. - Facebook, Twitter, etc.) displays those posts for different lengths of time. The 'life cylce' of a Twitter post is much shorter than a Facebook post. That is a reason to plan more daily posts on Twitter than you would on Facebook.

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Topics: social media

Compartmentalize Life for Your Best Personal Productivity [Part 1]

Posted by Mark Montonara on Mar 27, 2017 10:17:59 AM


There are few people today who can claim to have a ‘singular focus’ in their lives. They might say that they have an overriding goal in life. But, life rarely allows someone to permanently tune out the rest of their life - family, finances, love and loss, etc.

What is truly the quest for most people who are seeking productivity and results in their lives (including myself), is to learn how to maximize your focus during each moment of their life -- whether that moment is focused on career, family, children, relaxation, etc.

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Topics: productivity, life management, personal success

Startup - Think Long Term, Act Short Term

Posted by Mark Montonara on Dec 28, 2016 9:33:01 AM

As we approach the end of 2016 and look forward to the new year, many of us begin to reflect on what we have achieved professionally and personally over the last twelve months. Have we gotten to the place that we hoped to reach by the end of 2016?

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Topics: startup

Why S.M.A.R.T. Goals Aren’t Smart

Posted by Mark Montonara on Jul 19, 2016 9:20:05 AM

Ask a competitive runner if it is 'realistic' for them to think that they will be able to run the fastest competitive time and you might get an answer like - "It might not be realistic. But, every day that I train, I visualize achieving that goal." The goal of the runner is only realistic in that they can run. The ability to be the best in class may - or may not - be realistic. But, that doesn't stop the runner from setting that goal. And it is in that goal setting that new records are set.

All companies adopt some form of ‘goal setting’. For many companies, this goal might be to increase sales by XX% over the next calendar year. Or it might be to add X number of new clients during that same time period. Or it could be a performance goal, like a reduction of XX% in customer complaints.

It is always healthy for a company to plan like this -- whether they are a new startup or a mature company.

But, I propose that many business goal setting processes (unlike the world class athelete's process) have become an impediment to growth for some companies. And top on that process list is the SMART goal setting methodology. And I’ll tell you the two reasons why I think this way.

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Topics: business strategy, goal setting

Make Your Sales 'Touch base' Emails More Effective

Posted by Mark Montonara on May 12, 2016 9:20:00 AM

How many emails (or LinkedIn InMail messages) do you receive from business associates that are just a waste of time to look at, much less worth reading. You know the ones that I am talking about.

These emails come from business contacts who want to stay in touch with you - either for business referrals and/or direct business with you.

These email senders have a reminder system in their CRM that tells them to contact you every XX days. The problem is -- those systems generally don’t come ‘pre-loaded’ with content to include in those email communications that benefit the recipient.

So what generally happens is that the email sender types some anemic-sounding message about ‘wanting to touch base’. And those emails go something like the following examples:

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Topics: sales email

Selling Your Services : 5 Tactics for NOT Getting  Ahead of Your Customer

Posted by Mark Montonara on Mar 28, 2016 9:32:12 AM

Selling your services, such as consulting or technology development solutions, is ultimately a ‘courtship’ relationship. You and the customer will ‘dance’ with each other through several introductory and educational conversations. During that initial time period, a lot of positive things can be shared.

A customer may even mention that he/she needs the service that you provide. This can be an exciting moment in the ‘courtship’. You may start planning how the revenue from this sale will be used to help build your business.

If you are a web designer, this client comment may send you into initial development. Or if you are a consultant, you might start sharing valuable recommendations with your client.

But, there is one step that is overlooked by the seller/consultant -- the ‘authorizing agreement’ (and generally an initial project payment).

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Topics: sales

Will a Change in Its Timeline Ruin Twitter?

Posted by Mark Montonara on Feb 8, 2016 2:07:04 PM

Photo of Jack Dorsey

Despite posts to the contrary from CEO, Jack Dorsey, Twitter is planning to make some changes to its 'stream of consciousness' live feed. How this will impact the user experience is still to be determined.

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Improving the Engagement Results of Your Business Facebook Posts

Posted by Mark Montonara on Feb 2, 2016 9:28:24 AM

Businesses are finding it hard to ignore the marketing power of the Facebook platform. It can contribute to your online 'visibility' in several ways.

First, Facebook is one of the top 'search engines', along with Google search and Youtube. Posting relevant content on your Facebook page contributes to your visibility on the Facebook platform. And that will also contribute to your overall visibility on other search results.

Second, ‘social signals’ are a real factor in SEO (search engine optimization). Search engines, like Google, look for social signals to determine how 'valuable' your content may be for web searches. Social signals that influence your ‘visibility’ on search results include factors like frequency of posting, post interactions, and social media account links on your site.

So for these and other reasons, it is worth your time and resources to include Facebook in your B2C or B2B marketing strategy.

And if you are committed to making an impact with your Facebook marketing, here are a few key stats to know.

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Topics: Facebook, social media, social media optimization

Properly Measuring The Value of Your Content Marketing Program

Posted by Mark Montonara on Jan 11, 2016 1:32:41 PM


"Content is king", or so everyone in marketing says these days. But, 'King Content' can often get dethroned when the value is hard to identify. Today, many small-to-medium business owners and managers struggle to determine the value of the content creation activity that they are doing - either internally or externally.

What tends to cause confusion for many is the misunderstanding of the role of content marketing.

What might be helpful is to start by looking realistically at the role of content creation for your marketing efforts, in order to better determine its value for your business. And it might also benefit to look at how it can sometimes be misrepresented.

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Topics: content creation, content marketing

5 Business Lessons from Star Wars: The Force Awakens

Posted by Mark Montonara on Dec 28, 2015 2:00:00 PM

Yes, I joined the tens of thousands that went to the theaters this holiday season to see "Star Wars The Force Awakens". Having been a fan of the Star Wars franchise since the first episode was released in theaters, I was excited.

The reviews that I had read prior to seeing this latest episode gave me hope that it was going to be a fun movie. (Gone were the ‘bad ol’ days’ of the prequels, as I understood.)

I was not to be disappointed. With a large bag of popcorn in one hand and a large soft drink in the other, I headed into the 3D theater. And the next 2+ hours was ‘rip-roaring’ entertainment.

It was a great escape for any Saturday matinee. I could forget about all of the 'real world' issues going on in life and just focus on the 'force'.

But, as I got back into my week this morning, I realized that there were some take-aways from the movie that I could apply to my regular, business life. And it wasn’t long before I began to jot them down.

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Topics: business strategy, small business