Every business should be engaging with their audience through social media. It can be the best way to communicate with existing customers. AND it is one of the best ways to reach new prospects.
Social media marketing can be intimidating to the small business or 'solopreneur'Trends and tactics change constantly It may seem overwhelming to think about what it will take in time and resources.
But, there are relatively easy ways to start. And the following information will arm you with the tools and info to get started.
But, before you start posting...there are a few 'first steps' that you will need to take in order to move in the right direction. They include 'knowing your audience' and 'knowing where they are online'.
These two first steps can become a very involved process... but it doesn't have to be. As a small business, you are probably pretty involved with your current customers. You can probably already identify your most productive (profitable) customers. But, it pays to review the process again.